USC to launch MBA course on Beyoncé’s business empire

Beyoncé founded Parkwood Entertainment in 2010 and has expanded into fashion, haircare and spirits. Her company financed Cécred after potential investors reportedly pushed for lower research-and-development spending. The course places a Black woman entrepreneur’s multibillion-dollar business ecosystem within formal graduate-business education and highlights the strategic decisions behind her brand expansion.

• black entrepreneurs
• business education
• entertainment
• consumer brands