Mifland Plans First Permanent New York Store After 340% Growth

Mifland has used sold-out pop-ups in New York and Atlanta to build demand while maintaining control over financing, partnerships, product decisions, and resource allocation. Egberongbe said the company has emphasized sustainable growth rather than rapid scaling for its own sake. The planned retail location represents a move from pop-up distribution to a permanent physical presence.

• mifland
• tobi egberongbe
• fashion
• retail