Shaina Rainford built Bask & Lather into a $100 million haircare brand without outside investors

Shaina Rainford, founder of Bask & Lather, was profiled for scaling the haircare company from a $400 startup investment to a brand valued at $100 million. The story highlights a bootstrapped growth path and the company’s inclusion in Amazon's Black Business Accelerator.

• founder
• haircare
• bootstrapped
• black-owned