Sambazon acquires Pitaya Foods to expand retail distribution

The companies said the combination is designed to strengthen their position in the better-for-you food category. Leadership continuity will remain in place, while Pitaya Foods founder and CEO Casano will take on a commercial role focused on sales expansion. Whipstitch Capital advised Pitaya Foods on the transaction. The acquisition gives Sambazon a larger platform for retail growth across natural and functional-food channels.

• acquisition
• consumer brands
• food and beverage
• retail