H&M and Maison Black select 26 Black-owned brands for retail partnership

The initiative is designed to showcase Black-owned companies across H&M stores while directing consumer spending toward participating brands. The retail rollout creates a distribution and visibility opportunity for small and emerging businesses that may not otherwise have access to national storefronts. Participating brands include Harlem Candle Company, which publicized the partnership.

• retail
• partnership
• black-owned brands
• h&m