Industry NewsSource: blackenterprise.com
Damian Lillard’s Insole Company Reaches $8 Million in Annual Revenue

The insole company founded by Damian Lillard and sports marketing executive Nate Jones grew annual revenue from $1.2 million in 2022 to $8 million in 2025. The increase reflects rising demand for the company’s products among basketball players and other athletes.
- damian lillard
- athlete founders
- sports business
- revenue growth